More Than Two-Thirds of Consumers Chase Deals, Not Merchants

At The Checkout: Deal-Chasers Versus Loyal Customers

Price is always a key factor for online shoppers — but does it trump loyalty? PYMNTS surveyed 2,030 consumers for “At The Checkout: Deal Chasers Versus Loyal Customers,” a collaboration with checkout.com, revealing that just 26% prioritize merchant loyalty and detailing the factors shoppers consider before checking out and deciding whether to return.

Inside the September Playbook
  • 76%: Share of loyal customers who feel a satisfying checkout experience influences their decision to buy again
  • 44%: Share of deal chasers who used an online marketplace for their most recent transaction
  • $393: Average spend by loyal customers for their most recent online purchase

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    At the Checkout Report

    Building A Better Online Checkout Experience: The Key Features That Matter To Customers
    Consumer Choice At The Checkout: How Online Shopping Experiences Build Customer Loyalty
    Removing Friction at the Checkout