How We Shop

5,000 ‘Need It Now’ Consumers Tell PYMNTS What They Expect, Value Most From Retailers Online purchases and deliveries have soared during the pandemic, but consumers still head to stores for their “need it now” purchases. In How We Shop: Brick-And-Mortar’s Role In The Bring-It-To-Me Economy, a PYMNTS and Carat from Fiserv collaboration, we surveyed 5,266 consumers to learn about the digital features that can give in-store merchants an edge when consumers “need it now.”
Inside the September study
  • 50 percent: Share of consumers making more buy now, get later purchases than they did before March 2020
  • 42 percent: Portion of consumers who would buy more from stores if they could pick up via curbside
  • 51 percent: Share of consumers making buy now, get now purchases via delivery aggregator

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