Building A Better App

The shifting behaviors and attitudes of more than 3,000 U.S. cardholders inform PYMNTS’ Building A Better App Playbook series, an ongoing exploration into the unique role that card apps now play in consumers’ experience and a guide to leveraging those preferences with purpose-built apps that lead to satisfied cardholders and more profitable portfolios. Done in collaboration with Ondot
Inside the July Playbook
  • 51.5 percent: Share of credit-centric revolvers that are highly interested in downloading a prototypical “better app”
  • 65.8 percent: Portion of debit-centric consumers that want card apps to offer easier account management
  • 39.5 percent: Share of credit-centric revolvers that would consider switching FIs to obtain better card apps

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    Building a Better App Report

    Building A Better App
    Building A Better App Playbook: The FI Playing Field Edition
    Building A Better App: Banks And The Innovation Imperative