Commerce Connected

eCommerce in the United States shot up 92.7 percent between April and May 2020, as the COVID-19 pandemic was ushering in a new era in eCommerce dominance characterized by omnichannel experiences that could begin via voice technologies and conclude with curbside pickup. The Commerce Connected Playbook analyzes the digital developments, the tools and technologies integral to optimizing this shift, and how relationships between retailers and consumers — as well as those among retailers, FIs, vendors and other partners — must change to accommodate omnichannel commerce’s rise. Done in collaboration with Fiserv
Inside the Playbook
  • The latest omnichannel commerce trends, including the efforts of retailers such as Ulta Beauty to implement virtual try-on features and how players like CVS Pharmacy are turning to QR code-based payments to deliver omnichannel shopping experiences
  • An interview with Joan King, senior vice president of eCommerce for furniture and home goods retailer Crate & Barrel, on how retailers can provide seamless shopping experiences for customers regardless of where or how they are shopping
  • A Deep Dive analyzing consumers’ growing demands for omnichannel commerce and detailing how retailers can keep pace with these shifts amid the pandemic

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