Consumer-Centric Authentication

Roughly 90 percent of consumers who use mobile banking want more control over identity authentication methods. This informative study analyzes the survey responses of more than 2,800 U.S. consumers about their digital banking security preferences — particularly regarding apps. Authentication controls are just one facet of an important topic: understanding consumers’ expectations of their banking apps. Done in collaboration with Entersekt
Inside the March Playbook
  • 80.4 percent: Share of banking app users who are “very” or “extremely” trusting of their FIs
  • 76.5 percent: Portion of banking app users who are satisfied with app features on average
  • 35.9 percent: Share of banking app users from the millennial generation

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