NEW DATA: Promotions Boost Subscription Conversions 25 Pct.

Subscription Commerce Conversion Index - June 2021

Consumers signed up for approximately 150 million new subscription services in just the past three months, but new subscribers’ growth has stalled. In the Subscription Commerce Conversion Index, PYMNTS’ survey of 2,025 consumers shows how promotions boost conversion by 25 percent.

Inside the June study:
  • 80 percent: Share of consumers who use at least one subscription service
  • 2.8: The number of subscription types the average millennial subscriber has at any given time
  • 46 percent: Share of subscribers using subscriptions to save time or money or reduce hassles

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