New Data Shows How US eTailers Can Overcome Price Barriers And Woo Cross-Border Shoppers
U.S. eTailers have a distinct disadvantage when it comes to winning cross-border shoppers: They charge 43% more than their counterparts overseas. The Cross-Border Merchant Optimization Index, a PYMNTS and
Digital River collaboration, analyzed the online checkout experiences of 137 leading merchants from six countries to see how U.S. merchants can overcome price barriers and boost cross-border conversions.