Embedded Lending Finds Traction With Consumers and SMBs

The Embedded Lending Opportunity: U.S. Edition

Embedded lending’s promise of providing convenient, streamlined access to financing is reaching consumers and small businesses, but PYMNTS Intelligence’s latest study, “The Embedded Lending Opportunity: U.S. Edition,” commissioned by Visa, explores, finds that lenders are too often falling short. Our latest report explores why embedded lending users are putting up with the headaches to access these products and why lenders need to step up.

Inside the July Data Brief
  • 42%: Share of smaller businesses that are very likely to switch providers to access embedded lending
  • 88%: Share of consumers who used embedded lending and experienced friction with the process
  • 18%: Share of lenders who are highly interested in offering new embedded lending products to microbusinesses and small businesses in the next two years

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