Eight Takeaways From The Digital First Holiday Shopping Season

Holiday Shopping Retrospective Report: Merchant Insights For 2021 And Beyond

How’s this for a data point: 83% of consumers did some or all of their holiday gift buying online in 2020. In the “Holiday Shopping Retrospective Report: Merchant Insights For 2021 And Beyond,” a collaboration with PayPal, PYMNTS surveyed 2,070 U.S. consumers about their holiday shopping behaviors and uncovered eight key takeaways from a unique holiday — and what they portend for merchants throughout 2021.

Inside the February Report
  • 83%: Share of consumers who did some or all of their holiday shopping online
  • 40%: Share of consumers overall who used digital wallets to purchase gifts
  • 75%: Portion of consumers who plan to maintain some or all of their digital shopping habits beyond the pandemic

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