New Research: Card-Linked Offers Reaching Top Earners and Gen Z

Leveraging Item-Level Receipt Data: How Card-Linked Offers Helped Drive Year-End Spend

Card-linked offers reach a wide variety of consumers, with more than three-quarters of parents and Gen Z consumers and nearly two-thirds of top earners using the offers to save. PYMNTS Intelligence’s survey of 2,005 consumers, “Leveraging Item-Level Receipt Data: How Card-Linked Offers Helped Drive Year-End Spend,” a collaboration with Banyan, explores how card-linked offers users buy more to save more.

Inside the March Study
  • 69%: Share of millennials who were very or extremely satisfied by the savings they received through card-linked offers.
  • 76%: Share of card-linked offer users who referred friends and family to at least some of the card-linked offers they received
  • 77%: Share of cardholders with children who used card-linked offers for at least a few of their 2023 holiday purchases

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