Mobile Banking App

The Mobile Banking App Playbook, a PYMNTS and Entersekt collaboration, examines how U.S. consumers use mobile banking apps. PYMNTS surveyed a census-balanced panel of 2,581 respondents to assess which features consumers find the most appealing, highlight where financial institutions are falling short and identify what they can do to streamline their apps to boost adoption and usage.
Inside the January Playbook:
  • 40%: Segment of consumers who are dissatisfied with their mobile banking apps because too many steps are needed to open additional accounts
  • 42%: Portion of baby boomers and seniors who prefer using online banking tools instead of mobile apps because they find online banking to be easier
  • 67%: Share of security question authentication users who are “slightly” or “not at all” satisfied with the method who say that they do not trust its data security

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    Mobile Banking App Report

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    Mobile Banking App
    Mobile Banking App