Why Consumers Are Trying Digital Wallets

Digital Wallets Dominate Surge in New Payments Use   A new report, “New Payments Options: Why Consumers Are Trying Digital Wallets,” a collaboration with Nuvei, finds that 52% of US consumers tried out a new payment method in 2022, with many choosing to give digital wallets a try for the first time. But why?
Inside the November Playbook
  • 56%: Portion of consumers annually earning more than $100K who used a new-to-them payment method in the last year
  • 48%: Share of consumers who say ease of use is important in their decision to use a new payment method
  • 39%: Share of consumers who adopted a new payment method in the past year and say merchant acceptance is an important factor in their choice

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