Consumers Define the Secrets to Success for Credit Card Rewards Programs

Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement

How can a card rise to that coveted top-of-wallet position? By being paired with a rewards program that offers relevant, easy-to-redeem rewards, according to the 2,826 consumers we surveyed. Dive into our latest collaboration with Banyan, “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement,” to learn more about the factors that help cement cardholder loyalty.

Inside the January Report
  • 30%: Share of frequent card users who report that they redeem rewards, cash back, points or miles earned on their primary credit card at least once per month
  • 46%: Portion of credit card holders who proactively discovered a card-linked discount or offer they used in the past 30 days
  • 55%: Share of cardholders who report redeeming rewards is easy who actively used most or all of the benefits available to them

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