New Study Finds Consumers Would Buy Life Insurance From Their Bank

Life Insurance Engagement

More than a quarter of consumers would consider buying life insurance from their primary FIs, but just 7% have done so — a disconnect that FIs must overcome to capture new revenue streams. In the Life Insurance Engagement Report: Consumers, FIs And The Life Insurance Digital Path To Purchase, PYMNTS surveyed 2,326 consumers to examine what FIs must do to win over today’s digital-first life insurance buyers.

Inside the April Report
  • 39%: Share of bridge millennials who recently searched for life insurance options via the web
  • 26%: Share of consumers who would consider purchasing life insurance from their primary financial institutions
  • 7%: Portion of consumers who have purchased life insurance from their primary financial institutions

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.