Best Practices And Business Performance Drivers

Subscription Businesses That Measure Lifetime Customer Value Outperform Competitors  Although 58% of subscription businesses track metrics that measure the outcome of the customer’s relationship, only 8.5% measure customer lifetime value. “The State Of Subscription Business: Best Practices And Business Performance Drivers,” a collaboration with FlexPay, examines the business performance of 200 subscription companies to examine the role of managing and measuring LTV on the top line.
Inside the January Report
  • 5%: Portion of subscription-focused firms that actively monitor and analyze customer LTV
  • 50%: Share of total customer churn in the subscription industry caused by involuntary churn due to failed payments
  • $278M: Estimated lost revenue for the subscription industry over the past 12 months due to failed payments

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    Subscription Report

    Adopting Subscription Companies’ Top-Performing Payment Recovery Strategies
    Tracking Failed Payments
    Optimizing Subscription Payments