Study Finds Subscribers Pay Up for Convenience, Even With Inflation

Subscription Commerce Conversion Index - July 2022

A study of 2,122 consumers and 211 subscription commerce merchants finds that inflation hasn’t dampened consumer’s willingness to pay for subscriptions that provide convenience and enjoyment. This according to the “Subscription Commerce Conversion Index,” a PYMNTS and sticky.io collaboration.

Inside the July Index
  • 87%: Share of food and beverage subscription providers that offer multiple plans to initial subscribers
  • 3.9: Average number of subscriptions held by consumers in May 2022
  • 82%: Share of subscribers who cite enjoyment as an important reason to have a subscription

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.

    Subscription Commerce Report

    The Retail Subscription Features That Make Top-Performing Merchants
    The Replenish Economy: A Household Supply Deep Dive
    The Impact of Subscription Models on Consumer Choice
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion: The Challenge Of Cheaters
    Subscription Commerce Conversion Index - May 2022
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion Index - September 2021
    Subscription Commerce Conversion Index - June 2021
    Subscription Commerce Conversion Index - April 2021