Are Millennials and Super Apps a Match Made in Connected Heaven?

Super Apps For The Super Connected - October/November 2022

To find out, PYMNTS surveyed nearly 10,000 consumers for the “Super Apps For The Super Connected” report,  a collaboration with PayPal, to explore why millennials are most interested in using Super Apps and which features they say were most helpful in simplifying their digital lives.

Inside the October/November Report
  • 42%: Share of “connected-tech” consumers who are millennials
  • 40%: Share of millennial respondents who reported being very or extremely interested in a super app
  • 76%: Share of surveyed millenni­als who recently bought groceries online

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