Mobile-First Shoppers Trade Bricks for Clicks

The 2025 Global Digital Shopping Index: The Rise of the Mobile Window Shopper and What It Means for Payments

The world of shopping has changed — and all because of your phone. Our study of 18,468 consumers and 3,464 businesses across eight markets reveals that nearly half of consumers across the globe used a smartphone in their most recent retail purchase. The “2025 Global Digital Shopping Index,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions, details the rise of the mobile-first shopper. Download your copy today.

Inside the 2025 Global Digital Shopping Index

60% of consumers window-shop on their phones multiple times a week.
48% of consumers used phones as part of their latest retail purchase.
67% of consumers want reward or loyalty programs that they can access in-store and online.