Paycheck-To-Paycheck Consumers Digitally Disengage

NEW STUDY: Inflation Causes Widespread Digital Pullback by Financially Strapped Consumers The latest PYMNTS “The ConnectedEconomy™ Monthly Report: Paycheck-To-Paycheck Consumers Digitally Disengage,” finds a widespread digital pullback by cash-strapped consumers in almost all of the 67 activities that PYMNTS tracks.
Inside the August Report
  • 7M: How many fewer cash-strapped consumers bought airfare online in July than in April
  • 16%: Two-month decrease in dating app usage among consumers who struggle to pay their bills
  • 35%: Two-month decrease in the number of paycheck-to-paycheck consumers seeking caregivers

The ConnectedEconomy™ Report

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