Sephora Launches Same-Day Unlimited Subscription Offering

Sephora has rolled out a subscription-based membership called Sephora Same-Day Unlimited, the beauty retailer announced Tuesday (Sept. 27).

The program lets customers have products delivered to their homes in as little as two hours, according to an announcement.

“A recent survey found that the No. 1 service beauty shoppers want is product delivery within a matter of hours,” the company said in a news release emailed to PYMNTS, citing its own June survey. “Beauty ‘emergencies’ can happen at any time. Sixty-three percent of beauty shoppers say running out of product and needing a replacement ASAP would prompt them to seek out same-day delivery service.”

Earlier this year, Sephora launched a collaboration with same-day delivery service Shipt to bring beauty and wellness products to shoppers’ homes in as little as one hour. The partnership also offers customers the chance can earn Beauty Insider rewards from their purchases on the Shipt marketplace at checkout.

Read more: French Retailer Sephora Joins US-Based Shipt Marketplace

Chief Technology Officer Sree Sreedhararaj talked to PYMNTS in April about the importance of providing a positive experience for customers, whether they’re making their purchases online, in-store, getting delivery, or using a curbside combination of channels.

See more: Sephora CTO Says ‘Checkout of the Future’ Is as Much an Experience as a Transaction

“Beauty in general focuses on a lot more than just transactional aspects,” Sreedhararaj said. “It’s about experiences. It’s about discovery. It’s about the excitement.”

That’s why checkout experiences in-store for beauty will continue to focus on seamless and convenient ways of handling those transactions, with an emphasis on the experience that the beauty retailer can provide the customer.

For example, Sreedhararaj noted that buying makeup online presents unique challenges customers don’t face when shopping in stores. But Sephora’s investment in tech, its ability to collect personalized user-generated data, and then enhance the shopping experience with live advisers, has led to consistent experiences across channels — including rates of return.

For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter.