Subscriptions

Subscriptions
Wine Subscribers Seek Out the Personal Touch
October 13, 2023

As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. By the Numbers For the June edition of “Subscription Commerce Readiness Report, The Loyalty Factor,” PYMNTS Intelligence surveyed a census-balanced panel of more than 2,000 U.S....

Subscriptions
Kroger Says Meal Subscription Will Take Share From Restaurants
October 13, 2023

As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview with PYMNTS, Scott Payne, chief product officer at Kroger’s Home Chef and Tempo, said these...

Subscriptions
Amazon’s ‘Buy Again’ Hopes to Rekindle Subscription Momentum
October 11, 2023

Customer acquisition is an expensive endeavor. Companies want to have an installed base of avid users — enthusiastic buyers who remain loyal, transact frequently and don’t need much outreach in terms of marketing and promotion. These customers help margins. To monetize its ecosystem of customers,...

Subscriptions
X Tests Three Tiers of Paid Accounts
October 06, 2023

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month plan into Basic, Standard and Plus variations, allowing it to charge customers different amounts based on the number of ads...

Subscriptions
Taco Bell Revives Subscription as Restaurants Seek New Loyalty Incentives
October 03, 2023

As restaurants look to drive traffic and frequency, Taco Bell is bringing back its taco subscription. The quick-service restaurant (QSR) giant announced Tuesday (Oct. 3) that it is bringing back its Taco Lover’s Pass, offering loyalty members one free taco a day for 30 days...

Subscriptions
Loyal Subscribers Account for Nearly 80% of Subscription Merchant Revenue
October 03, 2023

In the highly competitive world of retail subscription commerce, winning over loyal customers is crucial for providers to secure a lion’s share of revenue. In “How Retail Subscription Merchants Can Win and Retain High LTV Customers,” PYMNTS Intelligence draws on a survey of nearly 2,100...

Subscriptions
TikTok May Join Other Platforms With Ad-Free Subscription
October 02, 2023

TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct. 2). Reached by PYMNTS, a TikTok spokesperson said this offering is being tested in one market outside the United States....

Subscriptions
Report: Affirm Explores Subscription Service to Diversify Revenue Sources
September 21, 2023

FinTech company Affirm is reportedly exploring the introduction of a subscription service called Affirm Plus. The potential service aims to offer upgrades for both its buy now, pay later (BNPL) plan users and savings account holders, Bloomberg reported Thursday (Sept. 21). It was discovered within the code of Affirm’s...

Subscriptions
Snapchat+ Surpasses 5 Million Subscribers as It Adds Exclusive Features
September 21, 2023

Snap, the parent company of Snapchat, has reportedly surpassed 5 million subscribers for its paid service, Snapchat+. That total is up from 3 million subscribers in April, and marks a milestone on the company’s strategic shift toward generating new revenue streams, Bloomberg reported Thursday (Sept. 21). With 5 million...