advertising

LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...

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United Airlines Launches Media Network Using App, Inflight Entertainment Screens
United Airlines Launches Media Network Using App, Inflight Entertainment Screens
June 07, 2024  |  Connected Economy

United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers.  The new Kinective Media by United Airlines makes...

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Zillennial Grocery Choices Show Appetite for Digital Content
Zillennial Grocery Choices Show Appetite for Digital Content
June 05, 2024  |  Retail

Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers.  As PYMNTS Intelligence reveals...

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Amazon Sellers Turning to Google Ads to Reach Shoppers
Amazon Sellers Turning to Google Ads to Reach Shoppers
May 30, 2024  |  eCommerce

Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups...

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PayPal Wants to Monetize the Connected Shopper With Ads
PayPal Wants to Monetize the Connected Shopper With Ads
May 28, 2024  |  Data

Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...

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PayPal Building Ad Business Based on User Data
PayPal Building Ad Business Based on User Data
May 28, 2024  |  Data

PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases...

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AI in Commerce: 5 Essential Use Cases for B2B Operations
AI in Commerce: 5 Essential Use Cases for B2B Operations
May 24, 2024  |  artificial intelligence

It’s getting harder and harder to spell innovation without AI (artificial intelligence). And with the news Wednesday (May 22) that Zilliant is integrating generative AI across...

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