advertising

Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

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Pinterest Reportedly Turning to News Outlets to Sell Ads
Pinterest Reportedly Turning to News Outlets to Sell Ads
July 29, 2024  |  Partnerships

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. The social media platform is testing a new program to sell...

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OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
July 29, 2024  |  artificial intelligence

OpenAI’s new “SearchGPT” tool, launched Thursday (July 25), aims to shake up the eCommerce industry online with AI-powered product discovery and comparison. The prototype, available to...

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Best Buy CMO Jennie Weber Says Customers Want Inspiration, Not Information
Best Buy CMO Jennie Weber Says Customers Want Inspiration, Not Information
July 24, 2024  |  Retail

As Best Buy looks to turn its sales around, the electronics retailer is rethinking its relationship to its customers as shoppers’ expectations have evolved, prioritizing...

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B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
July 24, 2024  |  Google

Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.” Third-party cookies are small data files that track users across various...

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AI Explained: Reinforcement Learning and How It Shapes Commerce
AI Explained: Reinforcement Learning and How It Shapes Commerce
July 22, 2024  |  artificial intelligence

At a bustling Amazon warehouse, robots weave through aisles, selecting items for shipment with increasing speed and accuracy. These aren’t pre-programmed machines but artificial intelligence...

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Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

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Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
July 18, 2024  |  Streaming

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. The streaming giant posted...

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Report: Alphabet Backs Out of HubSpot Acquisition Talks
Report: Alphabet Backs Out of HubSpot Acquisition Talks
July 10, 2024  |  Acquisitions

Google parent Alphabet has reportedly ended its efforts to acquire customer relationship management (CRM) company HubSpot. While Alphabet communicated its interest in a potential deal with HubSpot earlier...

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