Ibotta shares leapt 33% during their debut on the New York Stock Exchange (NYSE) on Thursday (April 18). The stock debuted at $117 per share...
Artificial intelligence (AI) is having a Kim Kardashian moment. Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness...
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...
Amazon CEO Andy Jassy published his 2023 Letter to Shareholders Thursday (April 11), outlining how the company is changing and its goals for the future. It’s a 28-minute read by...
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...
The Maryland Online Data Privacy Act of 2024, a proposed bill set to impact data collection and online privacy, successfully passed both the Senate and House...
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...
J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, Wednesday (April 3), marking a move toward personalized advertising within the banking...