Aerie

Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line...

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American Eagle’s Urban Focus Boosts Intimates Appeal
American Eagle’s Urban Focus Boosts Intimates Appeal
September 07, 2023  |  Retail

At the end of last month, Victoria’s Secret proudly highlighted the concept of “less is more,” emphasizing its smaller format stores and streamlined inventory. American Eagle...

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American Eagle’s Aerie Looks to Localization to Drive Conversions
American Eagle’s Aerie Looks to Localization to Drive Conversions
August 11, 2023  |  Retail

Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected.  Yet when exploring personalization, many strategies come into play. One...

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American Eagle’s Evolving Path Forward
American Eagle’s Evolving Path Forward
September 04, 2018  |  Retail

According to the old aphorism, a rising tide lifts all boats. Depending on context, that old chestnut of wisdom can be quite controversial, as is the...

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How Lingerie And Upgraded Operations Became The Wind Beneath American Eagle’s Wings
How Lingerie And Upgraded Operations Became The Wind Beneath American Eagle’s Wings
June 28, 2018  |  Retail

A little lingerie can go a long way — particularly for a brand that was recently working hard to reinvent itself for a consumer set...

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