Amazon Ads

Amazon Debuts AI-Powered Tools for Creating Advertisements
Amazon Debuts AI-Powered Tools for Creating Advertisements
October 15, 2024  |  Amazon

Amazon Ads has debuted two artificial intelligence (AI) tools designed to help advertisers expand their reach. The company’s AI creative studio and Audio generator were...

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Walmart and Amazon Step Up the Race for Digital Ad Spending
Walmart and Amazon Step Up the Race for Digital Ad Spending
August 02, 2024  |  Retail

As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. The...

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Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
May 10, 2024  |  Retail

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...

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Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
February 05, 2024  |  Amazon

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT),...

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Walmart and Amazon Get Back to Basics to Elevate Signature Shopping Experiences
Walmart and Amazon Get Back to Basics to Elevate Signature Shopping Experiences
January 19, 2024  |  Retail

In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established...

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Pinterest Says It Doesn’t Need to Track Users to Be Relevant  
Pinterest Says It Doesn’t Need to Track Users to Be Relevant  
October 30, 2023  |  Social Commerce

Pinterest’s CEO, Bill Ready, made it clear on Monday (Oct. 30) that the social media platform is prepared to embrace a cookieless future, emphasizing that...

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Walmart and Amazon Use AI in Battle for Third-Party Sellers
Walmart and Amazon Use AI in Battle for Third-Party Sellers
October 27, 2023  |  eCommerce

Amazon and Walmart aren’t just battling for the eCommerce crown. They’re also locked in an artificial intelligence (AI) rivalry to woo third-party sellers. In their...

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Amazon Launches AI-Powered Image Generation Tool for Advertisers
Amazon Launches AI-Powered Image Generation Tool for Advertisers
October 25, 2023  |  Artificial Intelligence

Amazon Ads introduced a new generative artificial intelligence (AI) solution for image generation, aimed at helping advertisers enhance their ad campaigns and create more engaging...

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Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content 
Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content 
April 28, 2023  |  Social Commerce

In an effort to create more shoppable content, Pinterest has inked a multiyear deal with Amazon Ads to enhance the platform’s offering of relevant products...

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