In the life of any brand, a pivot – or even a series of pivots – is normal. Times change, tastes expand and brands that...
The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no matter how much...
Baltimore-based Under Armour is being probed over its accounting practices by the U.S. Securities and Exchange Commission (SEC) and the U.S. Department of Justice, The...
When Southern Scholar Socks Founder Kevin Wohlman started working full-time after college, he noticed that almost everyone in the office had something in common. From interns to...
Another one seems ready to bite the dust. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes...
Athleisure is a large and growing market. As of 2016, the industry generated around $46 billion in U.S. sales, and by next year that figure...
Apparel used to be mostly a brick-and-mortar retail experience, but that has changed drastically over the last few years – and has been one of...
For American women, there is plenty of friction built into the process of purchasing lingerie. Cost, sizing, styling, access and lack of consistency in the...