apparel

Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
April 03, 2024  |  Retail

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April...

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Tennessee Titans Partner With Fanatics as Teams Digitize the Fan Experience
Tennessee Titans Partner With Fanatics as Teams Digitize the Fan Experience
April 03, 2024  |  Retail

As sports teams look to the rise of digital platforms to drive engagement and spending, the Tennessee Titans are the latest to announce a long-term strategy for...

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Digital Merchants Tap Physical Pop-Ups to Drive Deeper Customer Connections
Digital Merchants Tap Physical Pop-Ups to Drive Deeper Customer Connections
April 01, 2024  |  Retail

As eCommerce merchants look for ways to win the trust of and build connection with their shoppers, some are turning to pop-ups to create real-world...

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Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
April 01, 2024  |  Retail

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct...

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Retailers Set Sights on High-Income Shoppers’ Generous Fashion Budgets
Retailers Set Sights on High-Income Shoppers’ Generous Fashion Budgets
March 27, 2024  |  Retail

As retailers look to drive loyalty with high-income consumers, apparel and accessories emerge as a key point of entry for winning the biggest earners. The...

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Carhartt Taps Consumer Data for Personalized Shopping Journeys
Carhartt Taps Consumer Data for Personalized Shopping Journeys
March 25, 2024  |  Retail

As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview...

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Shoppers Still Buying New Clothes Despite Budget Pressures
Shoppers Still Buying New Clothes Despite Budget Pressures
March 22, 2024  |  Retail

As consumers’ budgetary pressures prompt many to cut back on nonessential purchases, PYMNTS Intelligence research finds that shoppers still splurge on the clothing they want....

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Budget-Strapped Consumers Less Likely to Splurge on Fancy Yoga Pants
Budget-Strapped Consumers Less Likely to Splurge on Fancy Yoga Pants
March 21, 2024  |  Retail

As consumers continue to feel the economic pressures, Lululemon is seeing shoppers spend more cautiously. The athletic apparel retailer saw challenges in the United States,...

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Online Sales Slip in February as Consumers Return In-Store
Online Sales Slip in February as Consumers Return In-Store
March 14, 2024  |  Retail

The latest reading on retail sales data from the Census Bureau showed that overall retail sales were up 0.6% month over month, reversing a 1.1% decline...

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