applause

Shake Shack’s Complex Evolution To Digital
Shake Shack’s Complex Evolution To Digital
June 06, 2018  |  Retail

For every innovation that changes the world, many … don’t. The difference between what works and what doesn’t is often measured in micrometers — not...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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Innovators: Avoid The Siren Song Of “What’s Hot”
Innovators: Avoid The Siren Song Of “What’s Hot”
July 05, 2017  |  CEO Series

How to innovate successfully in payments, where as a rule, complexity reigns? According to Applause CEO Doron Reuveni, among the best approaches is to focus less on...

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Applause Crowdtesting Platform Hits 300K Members
Applause Crowdtesting Platform Hits 300K Members
April 28, 2017  |  Consumer Insights

Conducting QA testing for digital experiences is likely tough to pull off with just the people inside one company. As such, today’s companies tend to...

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Abra Goes Global, Leverages Crowdtesting
Abra Goes Global, Leverages Crowdtesting
April 06, 2017  |  Mobile Applications

For technology startups looking to expand their reach, crowdtesting has become a key resource to ensure operability on the global market. FinTech Abra, for instance,...

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Payments 2016: The Year Of Online And In-Store Convergence Via Mobile
Payments 2016: The Year Of Online And In-Store Convergence Via Mobile
December 26, 2016  |  Payments Innovation

PYMNTS consulted 21 payments executives from across the industry to share their insights on the biggest takeaways from 2016 as part of the “Payments 2016, The...

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