Subscriptions

Subscriptions
Grubhub Says Subscription Commerce Is Taking Over the Restaurant Industry
July 25, 2023

Grubhub is stepping up its subscription program as membership schemes increasingly supplement or replace points-based rewards programs for restaurant customers. In an interview with PYMNTS following Grubhub’s announcement of its loyalty subscription relaunch Tuesday (July 25), Launika Raykar, the aggregator’s vice president of loyalty, customer engagement and partnerships, said...

Subscriptions
Alcoholic Beverage Subscribers Demand the Option to Switch It Up  
July 21, 2023

Consumers who join alcoholic beverage subscription programs, PYMNTS research reveals, may nonetheless not be ready to commit to receiving their boxes, say, every week. Rather, they want to be able to switch up the frequency based on their needs at that moment. By the Numbers...

Subscriptions
TikTok Takes on Spotify With Music Subscription in Brazil and Indonesia
July 13, 2023

TikTok is reportedly making a play for consumers’ music streaming spending with a new subscription platform. The video platform has launched a “TikTok Music” streaming service in Brazil and Indonesia, which enables users to play, download and share tracks, syncing accounts with their existing TikTok profiles,...

Subscriptions
Study: 70% of Subscription Firms Don’t Measure Customer Retention Rates
July 12, 2023

“How’m I doing?” The old New York City Mayor Ed Koch line brings to mind subscription companies — perhaps an odd parallel to draw. But hear us out. Knowing how you’re perceived can be the first step to improving things. But it turns out that...

Subscriptions
Data Key to Turning ‘Short-Term’ Subscribers Into Brand Advocates
July 12, 2023

The year is half over. Looking out at the balance of 2023, Brian Bogosian, CEO of sticky.io, said subscription models face a test as consumers re-examine their budgets, and, as ever, churn is a significant challenge. Joint research between sticky.io and PYMNTS found that 48% of subscription...

Subscriptions
UK Businesses Say New Subscription Rules Too Rigorous
July 09, 2023

British businesses are protesting new regulations to make it easier for customers to cancel subscriptions. As the Financial Times (FT) reported Friday (July 7), the broadcaster Sky and groups representing newspapers and small businesses say the government’s proposal to help consumers avoid unwanted bills for their...

Subscriptions
Spotify Blocks Subscribers From Apple in-App Payments
July 06, 2023

  Spotify says it will stop letting premium subscribers pay via Apple’s App Store. As a report by Variety noted in a report Wednesday (July 5), the streaming audio platform hadn’t allowed new subscribers to pay through the app store in seven years. And there was just a two-year window...

Subscriptions
42% of Retail Subscribers May Bail if Merchants Ditch Free Shipping
July 03, 2023

For consumers with retail product subscriptions, free shipping is essential to maintaining their loyalty. For PYMNTS’ study “Subscription Commerce Readiness Report: The Loyalty Factor,” created in collaboration with sticky.io, we surveyed more than 2,000 U.S. consumers with retail product subscriptions in April about the factors that...

Subscriptions
Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
July 03, 2023

Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for that VIP feeling — especially younger generations. Snapchat announced that now, one year out from the launch of its Snapchat+ subscription,...