Subscriptions

Subscriptions
D2C Food Brands Target Male Consumers With Prepared Meals
January 09, 2023

More men than women are buying food online, and D2C companies are adjusting their offerings accordingly. For instance, meal kit business HelloFresh announced this month the expansion of its direct-to-consumer (D2C) ready-to-eat subsidiary, Factor, launching the business Canada. The offering is live in Ontario with...

Subscriptions
Subscription Business Performance Tied to One Key Metric Few Manage
January 09, 2023

Businesses seeking long-term success are digging into available metric data to keep customers coming back. Subscription companies have been one of the hardest-hit retail sectors as customers trim “nice to haves” from their budgets. This reality hit home this week, as continued declining sales forced...

Subscriptions
Customer Retention is a Choice for Subscription Merchants
January 05, 2023

The choices that subscription merchants make — or don’t make — to address customer retention matter. Sellers who thought the challenges of the so-called “Great Unsubscribe” were in the past need to think, and plan, again. “It’s relevant for tough times, and in the new...

Subscriptions
Consumer Interest in Meal Kits May Be Too Late 
January 04, 2023

Meal kits are becoming more popular, but not enough to counteract the industry’s economic challenges. Research from PYMNTS’ recent study “12 Months Of The ConnectedEconomy™: 33,000 Consumers On Digital’s Role In Their Everyday Lives,” which draws from responses from tens of thousands of U.S. consumers...

Subscriptions
Will 2023 Be the Reset Year D2C Subscription Brands Need?
December 30, 2022

Direct-to-consumer (D2C) subscription brands felt the sting of inflation in 2022, a beatdown that has set up a sector reset in 2023. According to the November “Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience,” a PYMNTS and sticky.io collaboration, merchant performance, as measured by...

Subscriptions
Meal Delivery Giant Freshly Shuts Down
December 28, 2022

Freshly is halting direct-to-consumer (D2C) meal deliveries as economic challenges rack the company and the broader meal delivery industry. The meal delivery company updated its website to reflect the change Friday (Dec. 23). “It is with a heavy heart that we announce the Freshly meal...

Subscriptions
Walmart May Gain as Consumers Scale Back Grocery Delivery Subscriptions
December 28, 2022

The love affair with grocery delivery subscriptions may be peaking, a trend that could benefit Walmart. This, as PYMNTS’ report, “How the World Does Digital: Different Paths to Digital Transformation,” collected data from 30,174 individuals across 11 countries and showed a 4.5% sequential reduction in...

Subscriptions
Restaurants Add Subscriptions as Diners Cut Spending
December 27, 2022

As restaurants compete for consumers’ loyalty, earn-and-burn rewards programs may not be enough. Consequently, more brands around the world are turning to subscription and membership models to drive frequency. For instance, last week, France’s Italian-style chain Del Arte, which has about 200 restaurants, kicked off...

Subscriptions
Subscription Businesses Aim Tech at Credit Card Chargebacks and Churn
December 27, 2022

Subscription merchants are turning to tech to help reduce credit card chargebacks that eat up revenue and increase churn. The latest “Subscription Commerce Conversion Index: Subscribers Seek Affordability And Convenience,” a PYMNTS and sticky.io collaboration, found that 22% of subscribers think it is very or...