The great disengagement from the connected economy may be just getting started, spurred by the pressures of living paycheck to paycheck. And as a result subscription platforms may see increased churn, with a reduction in their top lines. Unless they recalibrate how they interact with...
Walmart+ and Amazon Prime have become leading ways for consumers to access everyday savings, special sales events and members-only deals. In fact, Walmart+ has an estimated 51 million subscribers in the United States and Amazon Prime has 171 million members, according to “Walmart+ Weekend,” a...
Twitter’s subscription plan is increasing from $2.99 to $4.99 for subscribers to Twitter Blue in an effort to help the social media platform build out new features and “sustain our mission of supporting journalism,” social media consultant Matt Navarra said in a Twitter post. In his post showing an email...
A new monthly subscription program is encouraging first-time users to hop onto all-terrain vehicles (ATVs), motorcycles, snowmobiles, boats and similar vehicles. Powersports vehicle supplier Polaris reported Tuesday (July 26) during its quarterly earnings call that this new plan is drawing newcomers to the industry. “Since...
Netflix plans to ask customers in five Latin American countries to pay a fee to use their accounts in homes other than their own, the company said in a blog post Monday (July 18). The company added that it hopes this will help add more...
Netflix has chosen Microsoft as its advertising technology and sales partner for the streaming service’s new lower-cost, ad-supported subscription plan. “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” Netflix said in a...
As consumers’ inflationary concerns affect their spending choices, grocers are presenting offers targeted at easing these anxieties in an effort to deepen customer relationships and drive frequency. Kroger, for its part, is using worries about rising gas prices to incentivize adoption of its new membership...
Spotify has purchased Heardle, a daily music game, in what it says is a way to add more opportunities for music discovery, a company press release said Tuesday (July 12). “Playing Heardle might just help you to rediscover old tracks you may have thought you’d...
Consumers’ use of retail subscriptions remained relatively stable in May after falling in March. The average U.S. consumer now has 3.9 retail subscriptions, according to the “Subscription Commerce Conversion Index,” a PYMNTS and sticky.io collaboration based on a survey of 2,122 consumers and 211 subscription...
