Free trials are and always have been key to converting new subscribers to retail subscriptions. In fact, 80% of retail subscribers who subscribed after the pandemic — 35 million people — say they first used at least one of the subscriptions they have acquired since March 2020 via free trial, according to...
If up to five drinks a day for 20 pounds a month sounds too good to be true, it just might be. That was the cautionary tale for U.K. sandwich chain Pret A Manger, after staff and customers balked at the company’s inability to deliver...
Eating has changed more in 20-odd months than in the prior 20 years. Delivery aggregators became the pandemic pantry for millions and grocery stores continued to do brisk business despite the COVID-19 contagion. Meanwhile, meal kits helped bridge the freshness of grocery with the convenience...
Toyota has apparently entered the automotive subscription world with a new feature that ties the remote start functionality on drivers’ key fobs to a larger subscription package. As The Drive reported on Tuesday (Dec. 14), the automaker says that if a 2018 or later Toyota...
Consumers’ use of automated payments for subscription services has grown steadily, but growth has been particularly substantial over the past two years. This behavior aligns with consumers’ increased appetite for subscription services, with many now subscribing to TV streaming, online gaming, digital music, online software...
With the Tuesday (Dec. 7) announcement of its software strategy through 2030, Stellantis followed other automakers in outlining plans that will transition them from being manufacturers of mechanical products that are sold once to also being suppliers of software that is sold on a recurring...
There is increasing pressure on retail subscription merchants to improve their customers’ overall subscription experiences in order to stand out and meet their higher-than-ever expectations. Subscription merchants have been continuously improving their user experiences since Q1 2021, adding more subscription and checkout features to their...
Spotify is taking away the Car View feature, a report says, just as users began to notice it unexpectedly missing. Car View, available through the Spotify app for iOS and Android, had a more streamlined interface and playback controls to make for a better way...
The surge in retail subscription commerce that emerged after the pandemic’s onset is still gaining momentum. Consumers have come to appreciate the ease, convenience and exclusive access to higher-quality products that subscriptions provide. The number of subscriptions used has increased for four consecutive quarters, according...
