For all its many horrors, 2020 has turned out to be a surprisingly good time to sell subscriptions to consumers. The latest PYMNTS/Recurly Subscription Commerce Conversion Index found that some 15 million consumers have signed on to at least one subscription service since the pandemic began, and Recurly...
Like patients who avoid going to the doctor because they don’t want any bad news, online sellers who aren’t rigorously and continuously analyzing their customer data are also ignoring potential problems that could prove fatal. According to Chad Buckendahl, vice president and general manager at...
Ever since mid-September when Walmart launched Walmart+, its new subscription service — often referred to as “Walmart’s answer to Amazon Prime” — the question has been how the product actually stacks up against Prime. Were consumers really looking for a way to subscribe to a fuller...
We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID. Subscription brands, for example, are looking good. “News publications are among those that have been enjoying robust international growth due in no...
Paytronix has launched Paytronix Subscriptions, a subscription-building product that will allow any restaurant or convenience store to set up and manage a subscription program for its customers, the company announced on Wednesday (Nov. 11). Paytronix Subscriptions will be a key component of its customer loyalty...
Whether it’s urban flight, working from home or avoiding mass transportation, the lifestyle changes brought on by the global pandemic are having an enormous impact on the auto industry. And as consumers adopt solutions that suit their new way of life, car dealers and manufacturers have...
Disney+ is partnering with Epic Games’ Fortnite on a free two-month subscription for the popular movie streaming service, according to a post on the Epic Games website. Starting Tuesday (Nov. 10) and going through the end of 2020, those who purchase V-Bucks or make other...
With holiday shopping getting underway amidst a challenging economic climate, the timing and importance of retaining subscription-based customers could be the difference for businesses looking to have a strong finish to an otherwise challenging year. Although there are growing concerns that a large number of...
“Membership has its privileges” was the nine-year ad campaign launched by American Express in 1987 to persuade consumers that it was worth it to pay an annual fee for one of its charge card products. Then, those privileges included travel, dining and hotel benefits, statement...
