As consumers increasingly turn to social media to meet more of their day-to-day needs, a small but significant share of subscription merchants is leveraging these platforms to bring consumers on board, PYMNTS Intelligence revealed. By the Numbers The PYMNTS Intelligence study “The Replenish Economy: A...
As fitness subscriptions look to drive retention and build long-lasting customer relationships, ZOZOFIT is finding that including elements of social networking goes a long way toward boosting engagement over time. In an interview with PYMNTS, Madeleine Kanazawa, vice president of marketing at ZOZO USA, the...
Once consumers get used to the subscribe-and-save model, many start piling these subscriptions on. By the Numbers For the report “The Impact of Subscription Models on Consumer Choice,” PYMNTS Intelligence surveyed a panel of more than 2,100 U.S. consumers to get a better understanding of...
With streaming services increasingly looking to buzzy, much-anticipated events to drive customer acquisition, Disney+ is using Swifties’ enthusiasm to grow its audience. The media giant announced Wednesday (Feb. 7) during a call discussing its first-quarter fiscal 2024 earnings results that it will be the exclusive...
As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities therein, to bring in more revenue. The app’s parent company, Snap, reported in its Q4 and full year 2023 financial results Tuesday...
As freelancing, remote employment and other new models of work emerge, coworking app Groove is seeing demand rise for subscription services that can aid consumers in structuring their workday, building their own tech stacks suited to their needs. In an interview with PYMNTS, Josh Greene,...
Amid ongoing financial pressures, consumers are making difficult decisions about which subscriptions provide enough value to keep and which to cancel, and against this backdrop, TechCrunch has found its subscription business too costly to maintain. According to an internal memo Monday (Jan. 29) viewed by...
Experian launched a new feature that can identify opportunities for consumers to save on recurring bills and paid subscriptions. The free savings scan feature is available to consumers who enroll in a free or paid Experian membership and connect their bank and credit card accounts,...
As subscription merchants look to drive loyalty and combat churn, Monterey, California’s Switch Bakery is seeing its Bread Club build long-term relationships with customers by meeting their demand for flexible plans. In an interview with PYMNTS, Joshua Bradley, co-founder of the bakery, explained how this bread subscription...
