AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

L’Oréal To Partner With Amazon On Makeup Tech
L’Oréal To Partner With Amazon On Makeup Tech
June 04, 2019  |  Retail

L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The...

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Is eSports The Next Great In-Store Experience?
Is eSports The Next Great In-Store Experience?
April 25, 2019  |  Retail

While the majority of people over the age of 35 are likely less than inclined to think of video game play as a sport, the...

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Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
April 15, 2019  |  Innovation

Tennessee whiskey distillery Jack Daniel’s has released a new marketing tool that turns any bottle of its product into an interactive augmented reality (AR) experience,...

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Virtual Reality: 5G Retailers’ Secret Sauce?
Virtual Reality: 5G Retailers’ Secret Sauce?
April 04, 2019  |  Retail

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking...

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InfinityAR Is Being Acquired By Alibaba’s Israel Machine Vision Laboratory
InfinityAR Is Being Acquired By Alibaba’s Israel Machine Vision Laboratory
March 25, 2019  |  Partnerships / Acquisitions

InfinityAR, the Israeli mixed reality platform company, announced Monday (March 25) that it’s being acquired by Alibaba’s Israel Machine Vision Laboratory. Get the Full Story...

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LEGO Wear, AR And Powering Sales With An Empty Pop-Up
LEGO Wear, AR And Powering Sales With An Empty Pop-Up
March 04, 2019  |  Retail

In London, LEGO and Snapchat are partnering on a pop-up shop that combines many concepts that, if not opposite, are not normally associated with each...

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Big Bankruptcies Wake SMBs Up To AR Insurance
Big Bankruptcies Wake SMBs Up To AR Insurance
February 12, 2019  |  B2B Payments

When Sears announced its bankruptcy as 2018 came to a close, the headlines focused on the dramatic climb and fall of a 126-year-old retail institution....

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Apple Removes Safari Location Tracking, Disrupting AR/VR
Apple Removes Safari Location Tracking, Disrupting AR/VR
February 06, 2019  |  Apple

An update in Apple’s Safari browser might disrupt augmented reality (AR) and virtual reality (VR) experiences. A document published to Apple’s developer site revealed that the next...

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Warby Parker Goes AR/VR — Will It Generate Sales?
Warby Parker Goes AR/VR — Will It Generate Sales?
February 04, 2019  |  Innovation

Warby Parker has officially joined the ranks of retailers embracing augmented reality (AR) and virtual reality (VR) tech with the launch of new virtual try-on...

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