PYMNTS-MonitorEdge-May-2024

AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

FaceCake And Changing The Definition Of Try Before You Buy
FaceCake And Changing The Definition Of Try Before You Buy
September 21, 2018  |  Retail

Shopping for apparel online is tricky in any case, and shopping for accessories can be particularly taxing because, while one can get a fine feel...

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Bitcoin Daily: Beauty App Embraces Crypto Rewards; Associated British Ports Explores Blockchain
Bitcoin Daily: Beauty App Embraces Crypto Rewards; Associated British Ports Explores Blockchain
September 20, 2018  |  Bitcoin

Augmented reality (AR)-powered beauty app Perfect365 is going to start rewarding its more than 100 million users with cryptocurrency. According to The Next Web, through a...

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Apple’s Latest Acquisition Signals Promise Of Augmented Reality
Apple’s Latest Acquisition Signals Promise Of Augmented Reality
August 30, 2018  |  Apple

Apple has made a new bet on augmented reality (AR), buying Akonia Holographics, which makes lenses for the technology. The secretive deal, confirmed this week,...

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Farfetch IPO Shows Luxury Retailers Ready To Ware Online
Farfetch IPO Shows Luxury Retailers Ready To Ware Online
August 22, 2018  |  IPO

“Fashion is the armor to survive the reality of everyday life,” said fashion photographer Bill Cunningham. No one wears just one suit of armor, and...

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Virtual Reality Gains Fresh Fuel Via Walmart Patents
Virtual Reality Gains Fresh Fuel Via Walmart Patents
August 21, 2018  |  Innovation

Is virtual reality retail about to have a moment? Consumers seem ready, and one of the largest merchants in the world has fresh plans to...

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Facebook, L’Oreal Utilize AR For Makeup Tests
Facebook, L’Oreal Utilize AR For Makeup Tests
August 10, 2018  |  Retail

L’Oreal is teaming up with Facebook to conduct virtual tests using augmented reality, which will allow customers to see how they look with different makeup,...

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Augmented Reality Tries To Capture B2B Suppliers’ Attention
Augmented Reality Tries To Capture B2B Suppliers’ Attention
July 12, 2018  |  B2B Payments

Augmented reality (AR) is quickly proving to be a technology about more than video games as the enterprise gets creative in how to use AR...

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Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
July 11, 2018  |  B2B Payments

B2B sales solutions provider Showpad is launching what it claims to be the industry’s first augmented reality (AR) solution designed to help suppliers demonstrate products...

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Facebook Testing AR Ads In News Feed
Facebook Testing AR Ads In News Feed
July 10, 2018  |  Social Commerce

Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. A report citing Ty Ahmad-Taylor,...

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