AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Augmented Reality Tries To Capture B2B Suppliers’ Attention
Augmented Reality Tries To Capture B2B Suppliers’ Attention
July 12, 2018  |  B2B Payments

Augmented reality (AR) is quickly proving to be a technology about more than video games as the enterprise gets creative in how to use AR...

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Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
July 11, 2018  |  B2B Payments

B2B sales solutions provider Showpad is launching what it claims to be the industry’s first augmented reality (AR) solution designed to help suppliers demonstrate products...

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Facebook Testing AR Ads In News Feed
Facebook Testing AR Ads In News Feed
July 10, 2018  |  Social Commerce

Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. Get the Full Story Complete...

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Sotheby’s Launches First Real Estate AR App
Sotheby’s Launches First Real Estate AR App
May 24, 2018  |  Mobile Applications

Sotheby’s International Realty Affiliates LLC has announced the launch of Curate by Sotheby’s International Realty, the first real estate-branded augmented reality (AR) app. Get the...

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Study Finds AR More Useful In Operations Than Sales For Retailers
Study Finds AR More Useful In Operations Than Sales For Retailers
May 23, 2018  |  Retail

New research shows that more retailers will be utilizing augmented reality (AR), but not in the way originally predicted. Get the Full Story Complete the...

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Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
May 22, 2018  |  Retail

Consumers love mobile apps: In fact, there were 175 billion downloads globally in 2017 — a 60 percent growth from 2015, according to App Annie’s...

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How AR Could Drive Confidence And Conversions With The Perfect Fit
How AR Could Drive Confidence And Conversions With The Perfect Fit
May 16, 2018  |  Retail

What do cheerleading and augmented reality (AR) have to do with each other? At first blush, it might appear not much. Like so many industries...

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Coupa: Moving CFOs Beyond Silos And Spreadsheets
Coupa: Moving CFOs Beyond Silos And Spreadsheets
May 16, 2018  |  Innovation

The role of the CFO is becoming a bit more fluid in an age of increasing regulation. The evolution is tied to data, and data...

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Snap Adding ‘Shop Now’ Button To AR Lenses
Snap Adding ‘Shop Now’ Button To AR Lenses
April 18, 2018  |  Retail

Snap, the maker of the Snapchat disappearing messaging app, is reportedly adding a “Shop Now” button to its app, enabling users to shop without leaving...

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