AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

How Tech Companies Are Backing The Future Of Retail Through AR, AI And Drones
How Tech Companies Are Backing The Future Of Retail Through AR, AI And Drones
April 12, 2018  |  Innovation

Tech companies are spending big on research and development (R&D). In 2017, for example, FactSet found that five U.S. tech companies invested a total of...

READ MORE >
Billtrust Picks Company’s First President
Billtrust Picks Company’s First President
April 05, 2018  |  B2B Payments

Payments company Billtrust announced the hire of its first president this week. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Macy’s Rolls Out Mobile Checkout
Macy’s Rolls Out Mobile Checkout
March 19, 2018  |  Retail

In an effort to make checkout easier for customers, Macy’s plans to roll out mobile checkout in its brick-and-mortar stores. The technology, which is powered...

READ MORE >
Zara Plans To Bring Augmented Reality To Its Stores
Zara Plans To Bring Augmented Reality To Its Stores
March 14, 2018  |  Retail

In an effort to attract millennials, Zara plans to integrate augmented reality into its stores this April. The retailer will bring the technology to 120...

READ MORE >
Mobility Spending Forecast To Hit $1.7 Trillion In 2021
Mobility Spending Forecast To Hit $1.7 Trillion In 2021
March 13, 2018  |  Mobile Commerce

Spending on mobility solutions is expected to increase 3.2 percent this year, with global spending hitting $1.6 trillion, driven by mobility-related hardware, software and services....

READ MORE >
eBay Plans New Augmented Reality Features
eBay Plans New Augmented Reality Features
February 14, 2018  |  Retail

eCommerce marketplace eBay will add new augmented reality (AR) features this year to make shopping on its site more engaging. As a result, the auction site...

READ MORE >
IKEA Looks Toward A Future With AI
IKEA Looks Toward A Future With AI
January 29, 2018  |  Retail

When it comes to planning for its future, furniture giant IKEA is trying to figure out how to use artificial intelligence (AI) and virtual reality...

READ MORE >
Williams-Sonoma Jumps On The AR Bandwagon
Williams-Sonoma Jumps On The AR Bandwagon
November 17, 2017  |  Retail

Williams-Sonoma is making a big acquisition to give its brand a big digital upgrade. Get the Full Story Complete the form to unlock this article...

READ MORE >
Amazon Boosts Online Shopping Capabilities With AR View Feature
Amazon Boosts Online Shopping Capabilities With AR View Feature
November 02, 2017  |  Amazon

Amazon announced news on Wednesday (Nov. 1) that it launched AR View, an augmented reality (AR) shopping feature in the Amazon app, according to TechCrunch....

READ MORE >