As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While...
When it comes to Lululemon and its customers, the brand seems to create a retail cult following, leaving many to wonder: What’s the secret sauce...
Premium and luxury are not the same. In the world of fashion, premium brands strut their stuff by offering top-tier products that outshine mass-market alternatives,...
The convergence of casualization, comfort, and personalization has become a potent force, reshaping the way people perceive and interact with brands. The modern consumer is...
The fashion landscape has experienced an interesting transformation, breaking free from its association with discomfort and (as grim as this sounds) sacrifice. The comfort trend...
She wasn’t an athlete or even a casual runner. She didn’t burn with the ambition to form her own company. She was looking for personal...
In the face of growing economic headwinds, footwear and apparel maker Wolverine Worldwide said its continued focus on meeting strong consumer demand for outdoor and...
Ghost Flower is a DTC wellness and athleisure brand that’s based on stories. Like this one: Susie Peebler was working as a geophysicist for an...
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...