Athleta

Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences
Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences
November 22, 2024  |  Earnings

Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta...

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Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
August 30, 2024  |  Earnings

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While...

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Gap’s Promising Turnaround Efforts Suggest Blueprint for Legacy Apparel Retailers
Gap’s Promising Turnaround Efforts Suggest Blueprint for Legacy Apparel Retailers
July 02, 2024  |  Retail

Gap, a once-dominant force in American retail that has faced challenges in recent years, is undergoing a years-long effort to reclaim its position in a...

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Gap: Consumers Demand Fashion That Responds to of-the-Moment Trends
Gap: Consumers Demand Fashion That Responds to of-the-Moment Trends
May 31, 2024  |  Earnings

Consumers expect fashion retailers to meet their preferences as they evolve, Gap noted on its latest earnings call, with the rise of eCommerce speeding up...

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Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
November 09, 2023  |  Retail

Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of...

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Gap Partners With Optoro to Improve Returns Experience 
Gap Partners With Optoro to Improve Returns Experience 
March 28, 2023  |  Retail

As merchants begin to clamp down on returns, more brands are revisiting how they handle this inescapable aspect of eCommerce, with Gap the latest to...

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What Zara and H&M Are Getting Wrong About Charging for Returns
What Zara and H&M Are Getting Wrong About Charging for Returns
March 06, 2023  |  Retail

If declining sales and the continued stress to keep bottom lines healthy were not enough pressure already, retailers are today faced with another key challenge...

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Gap Sees Stock Rise Despite ‘Muted’ Sales Report
Gap Sees Stock Rise Despite ‘Muted’ Sales Report
March 04, 2022  |  Retail

Gap saw its stock rise late Thursday (March 3) after the clothing retailer presented a positive profit picture for the year ahead, despite “muted” sales...

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Gap Leans on Multi-Brand Approach to Weather Supply Chain Issues
Gap Leans on Multi-Brand Approach to Weather Supply Chain Issues
November 24, 2021  |  Retail

Supply chain constraints battered Gap Inc. in the third quarter, leading the apparel company to revise its projections for the fourth quarter as executives expect...

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