Augmented Reality

Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy
Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy
September 25, 2024  |  Connected Economy

On Wednesday (Sept. 25), the first of Meta’s two-day Meta Connect 2024 conference, Meta CEO Mark Zuckerberg unveiled an ambitious vision for the future of...

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Meta Explains Why Smart Eyewear Will Finally Have Its Moment
Meta Explains Why Smart Eyewear Will Finally Have Its Moment
September 19, 2024  |  Wearables

The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to...

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Meta to Shut Down Platform for Third-Party Augmented Reality Effects
Meta to Shut Down Platform for Third-Party Augmented Reality Effects
August 27, 2024  |  Meta

Meta said Tuesday (Aug. 27) that it will shut down Meta Spark, its platform offering third-party tools and content, on Jan. 14. When the platform...

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Beekman 1802 Co-Founder: AI Enables More Compelling Retail Education
Beekman 1802 Co-Founder: AI Enables More Compelling Retail Education
August 12, 2024  |  Retail

As beauty brands look for ways to explain their products to consumers without losing the shopper’s interest, Beekman 1802 is seeing artificial intelligence and augmented...

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Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
August 09, 2024  |  Technology

Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper...

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Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
August 02, 2024  |  Earnings

On Thursday (Aug. 1), Snap, the parent company of Snapchat, announced it reached a milestone during the second quarter: 850 million monthly active users. “Our...

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Magic Leap Cuts 75 Jobs, Shifts Focus to Technology Licensing
Magic Leap Cuts 75 Jobs, Shifts Focus to Technology Licensing
July 19, 2024  |  Personnel

Augmented reality (AR) startup Magic Leap reportedly cut 75 jobs on Thursday (July 18) as it reorients its business toward technology licensing. The company’s cuts included its...

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Specialty Retailers Step up Tech Stacks to Compete With Amazon
Specialty Retailers Step up Tech Stacks to Compete With Amazon
July 11, 2024  |  eCommerce

As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take,...

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Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
June 18, 2024  |  Apple

Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version....

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