Augmented Reality

Perfect Corp. Expands Into Fashion With New AI/AR Try-On Tools
Perfect Corp. Expands Into Fashion With New AI/AR Try-On Tools
June 03, 2021  |  Artificial Intelligence

Perfect Corp. has branched out from beauty into fashion. The augmented reality (AR) and artificial intelligence (AI) beauty tech company said in an announcement on...

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Snap Buys AR Displays Supplier WaveOptics For Over $500 Million
Snap Buys AR Displays Supplier WaveOptics For Over $500 Million
May 21, 2021  |  Acquiring

Social media company Snap is buying WaveOptics, which provides augmented reality (AR) displays, for more than $500 million. The Verge reported on Friday (May 21)...

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The Metaverse Takes Its Next Leap Toward The Mainstream
The Metaverse Takes Its Next Leap Toward The Mainstream
April 30, 2021  |  Innovation

The metaverse has its latest nightlife hotspot for gaming enthusiasts, as a new Atari-themed casino is opening its doors in the digital space. The casino...

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New Platform Turns Beer Labels Into Augmented Reality Experiences 
New Platform Turns Beer Labels Into Augmented Reality Experiences 
April 02, 2021  |  Retail

The augmented reality (AR) platform BEERSCANS is looking to advance the craft beer industry with packaging to entertain people as they sip. “Imagine looking at...

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American Eagle Debuts Snapchat AR Shopping Tool  
American Eagle Debuts Snapchat AR Shopping Tool  
February 28, 2021  |  Retail

American Eagle Outfitters (AE) is introducing an augmented reality (AR) shopping tool on Snapchat as part of its spring 2021 Jeans Are Forever campaign, according...

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Apple Working To Launch VR Headset As Precursor To Augmented Reality Tech
Apple Working To Launch VR Headset As Precursor To Augmented Reality Tech
January 21, 2021  |  Apple

The first headset to be rolled out by Apple is likely to be somewhat niche and expensive — and a precursor to eventual augmented reality...

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Goldman Sachs Thinks Beauty-Tech Firm Perfect Corp. Looks Lovely
Goldman Sachs Thinks Beauty-Tech Firm Perfect Corp. Looks Lovely
January 19, 2021  |  Retail

Alice Chang has worked as an investment banker, and helped take a company called CyberLink to a successful initial public offering (IPO) and eventual $8.5...

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Google’s New AR Feature Lets Users Try Cosmetics Before Buying
Google’s New AR Feature Lets Users Try Cosmetics Before Buying
December 17, 2020  |  Innovation

The pandemic-fueled acceleration of online shopping has prompted Google to roll out an augmented reality (AR) tool to help people see how makeup will look...

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Augmented Reality Adds 3D Technology To Boost Retail Conversions
Augmented Reality Adds 3D Technology To Boost Retail Conversions
November 10, 2020  |  Retail

Nothing counters disruption like another disruption. Take weddings, for example. Before the pandemic, the fitting for the bride and bridesmaids was a happy social event...

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