Augmented Reality

Augmented Reality Gets Retail Boost From Snapchat And Google
Augmented Reality Gets Retail Boost From Snapchat And Google
July 24, 2019  |  Retail

The profile of augmented reality (AR) keeps rising in retail, and the latest evidence of the technology’s promise and popularity comes from Snapchat. In its...

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As 5G Looms, Retail Possibilities Become More Clear
As 5G Looms, Retail Possibilities Become More Clear
July 09, 2019  |  Retail

Retailers surely have more than enough to worry about these days. For one, the pace of innovation keeps speeding up – and that holds true for...

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Google Launches AR Beauty Try-On
Google Launches AR Beauty Try-On
June 19, 2019  |  Retail

Google has announced the launch of AR Beauty Try-On, which allows viewers to virtually try on makeup while following tips, product reviews and more from...

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Retailers Look To Augmented Reality To Lure Local Shoppers
Retailers Look To Augmented Reality To Lure Local Shoppers
June 13, 2019  |  Retail

Retail is getting more visual, and that stands to be the case for locally-focused merchants as they compete for attention and consumer dollars with the...

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Business Writing Gets A Boost From Big Data
Business Writing Gets A Boost From Big Data
June 10, 2019  |  Innovation

The digital age is nothing if not an ongoing revolution in communication – which, of course, powers innovation in payments, commerce and business operations. Virtual...

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Teens Help Snap’s Stock To Surge
Teens Help Snap’s Stock To Surge
June 07, 2019  |  Markets

Snap has seen its stock surge more than 180 percent since December — thanks to teenagers. When it comes to augmented reality, Pivotal Research Group...

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L’Oréal To Partner With Amazon On Makeup Tech
L’Oréal To Partner With Amazon On Makeup Tech
June 04, 2019  |  Retail

L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The...

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Commerce Gets More Visual As Retailers Embrace 3D
Commerce Gets More Visual As Retailers Embrace 3D
May 21, 2019  |  Retail

As brick-and-mortar retailers work to survive in this digital age, they are looking to another digital tool in that ongoing effort: 3D mapping. It’s among the...

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Is eSports The Next Great In-Store Experience?
Is eSports The Next Great In-Store Experience?
April 25, 2019  |  Retail

While the majority of people over the age of 35 are likely less than inclined to think of video game play as a sport, the...

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