Augmented Reality

Snap Launches Partner Program To Help Brands Create AR Lenses
Snap Launches Partner Program To Help Brands Create AR Lenses
November 19, 2018  |  Innovation

Snap, the maker of the disappearing messaging app Snapchat, announced Monday (Nov. 19) a partner program aimed at making it easier for brands to use...

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Apple Supplier Lowers Outlook, Prompting Stock Slip
Apple Supplier Lowers Outlook, Prompting Stock Slip
November 13, 2018  |  Apple

Apple stocks fell 5 percent on Monday (Nov. 12) morning after one of its suppliers slashed its outlook. According to CNBC, Lumentum, which makes lasers that...

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
November 05, 2018  |  Retail

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S....

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Today In Data: Try Before You Buy With Augmented Reality
Today In Data: Try Before You Buy With Augmented Reality
November 01, 2018  |  Today In Data

New technologies are enabling consumers to experience products in new ways before they purchase them: Lowe’s, for instance, is looking to use augmented reality (AR)...

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How Lowe’s AR Bridges The Gap Between Real And Imaginary
How Lowe’s AR Bridges The Gap Between Real And Imaginary
November 01, 2018  |  Omnicommerce

Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike...

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NEW REPORT: Retailers Face An Augmented Reality Check
NEW REPORT: Retailers Face An Augmented Reality Check
October 31, 2018  |  Omnicommerce

Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run! However, AR is now rewriting the rules of the retail...

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Facebook Developing AR Glasses
Facebook Developing AR Glasses
October 25, 2018  |  Facebook

A Facebook executive has confirmed that the company is developing augmented reality glasses. “Yeah! Well of course we’re working on it,” Facebook’s head of augmented reality...

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Lyft Buys Blue Vision Labs For $72 Million
Lyft Buys Blue Vision Labs For $72 Million
October 23, 2018  |  Partnerships / Acquisitions

Lyft, the ride-hailing startup that is expected to launch an initial public offering (IPO) next year, has reportedly acquired Blue Vision Labs, the London-based augmented...

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Apple Quietly Buys Spektral For $30M
Apple Quietly Buys Spektral For $30M
October 11, 2018  |  Partnerships / Acquisitions

Spektral, a computer vision company located in Denmark, was acquired by Apple for more than $30 million. Sources reported that Spektral’s technology can accurately and...

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