Augmented Reality

Bringing ‘Try Before You Buy’ To Interior Design
Bringing ‘Try Before You Buy’ To Interior Design
December 15, 2017  |  Retail

It looked great in the store, but it didn’t look so great when it got home. It’s a problem all consumers face, and it isn’t that...

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The Mainstream Retail Future Of AR/VR
The Mainstream Retail Future Of AR/VR
December 13, 2017  |  Retail

Augmented and virtual worlds have long been touted as the future for all kinds of things — gaming, healthcare, travel, tele-learning. They’re experiences where being there...

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Snapchat And Kay Jewelers Partner For Holiday Promotion
Snapchat And Kay Jewelers Partner For Holiday Promotion
November 27, 2017  |  Retail

Shoppers looking for something sparkly this holiday season for someone special (or themselves) can now browse jewelry on Snapchat — as Kay Jewelers will be using the...

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A New Take On Experiential Retail From A (Very) Experienced Player
A New Take On Experiential Retail From A (Very) Experienced Player
November 15, 2017  |  Retail

Experiential retail is everyone’s favorite buzzword of late, but American Girl mastered this concept a long time ago. About twenty years earlier, in Chicago, Illinois, the first...

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Making Holiday Engagement Ring Shopping A Bit Shinier For Everyone
Making Holiday Engagement Ring Shopping A Bit Shinier For Everyone
November 08, 2017  |  Retail

Spring (and early summer) often get pegged as the seasons of love and romance — which is perhaps not a totally unfair reality, given that when...

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Toys R Us Rolls Out Chain-Wide AR App
Toys R Us Rolls Out Chain-Wide AR App
October 30, 2017  |  Retail

Toys R Us, the nation’s largest toy retailer, is rolling out an augmented reality (AR) mobile app for smart devices, according to news from Chain Store...

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Mastercard Introduces AR-Powered Retail Shopping Experiences
Mastercard Introduces AR-Powered Retail Shopping Experiences
October 23, 2017  |  Mastercard

Mastercard announced Monday (Oct. 23) an augmented reality shopping experience that, for the first time, incorporates Masterpass and Identity Check Mobile with iris authentication for...

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Apple Updates App Review Guidelines To Match New Tech
Apple Updates App Review Guidelines To Match New Tech
September 18, 2017  |  Apple

Apple’s new Face ID and augmented reality, ARKit, have unlocked possibilities for both the good guys and the bad guys. The tech giant has now...

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IKEA ARKit App Lets Shoppers Virtually Try Before They Buy
IKEA ARKit App Lets Shoppers Virtually Try Before They Buy
September 13, 2017  |  Retail

Augmented reality (AR) is making itself right at home in the home furnishing retail space. IKEA, the Swedish home goods giant, has officially launched its...

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