Augmented Reality

Alibaba Invests In AR Car Tech Developer WayRay
Alibaba Invests In AR Car Tech Developer WayRay
March 17, 2017  |  Investments

Many of the largest automotive and tech industry players have been investing in developments geared toward a future populated by smart and connected cars. Just...

READ MORE >
A Whole New Retail Virtual Reality
A Whole New Retail Virtual Reality
March 17, 2017  |  Omnicommerce

Reality may or may not bite, but virtual reality sells. In the latest Omnicommerce Tracker™, PYMNTS caught up with Beck Besecker, cofounder and CEO of...

READ MORE >
In Search Of The Next-Gen AR/VR Retail/Payments Experience
In Search Of The Next-Gen AR/VR Retail/Payments Experience
March 06, 2017  |  Innovation

While many in the Greater Boston area stayed indoors to keep clear of the arctic chill that had descended upon the region, ten teams hunkered...

READ MORE >
Apple Bets Big On ‘Future Stuff’
Apple Bets Big On ‘Future Stuff’
March 01, 2017  |  Apple

There’s no one right way to generate hype. With upcoming products, some companies roll out flashy ads for months before a release. Some bank on...

READ MORE >
Making The Virtual Future Of Commerce A Reality
Making The Virtual Future Of Commerce A Reality
February 27, 2017  |  The Innovation Project

The payments industry is on the verge of a new (virtual) frontier. Virtual reality (VR) and augmented reality (AR) aren’t just the latest buzz phrases...

READ MORE >
Does Commerce Have A Role To Play In Virtual Reality?
Does Commerce Have A Role To Play In Virtual Reality?
February 24, 2017  |  Payments Innovation

Virtual reality (VR) and augmented reality (AR) are the latest buzz phrases popping up across a wide array of industries and use cases, but is...

READ MORE >
Weird Commerce: Hayo’s Motion-Controlled Smart Home Hub
Weird Commerce: Hayo’s Motion-Controlled Smart Home Hub
February 13, 2017  |  weird commerce

For as long as electronics have been around, there’s been one common problem in nearly every home — finding the right remote control for the...

READ MORE >
Nike’s AR Shoe Experience
Nike’s AR Shoe Experience
January 23, 2017  |  Retail

There are lots of things one might think when one hears the term augmented reality, but shoes probably isn’t one of them. Which is probably...

READ MORE >
Realtor.com Mobile App To Add Augmented Reality Feature
Realtor.com Mobile App To Add Augmented Reality Feature
January 18, 2017  |  Mobile Applications

Augmented reality came on the scene in a big way this past summer with Pokémon GO. Now, other online applications are taking advantage of the...

READ MORE >