Augmented Reality

AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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Digital Tools Go for Gold at Paris Summer Olympics
Digital Tools Go for Gold at Paris Summer Olympics
April 17, 2024  |  Technology

As the 100-day countdown to the 2024 Paris Olympic and Paralympic Games begins, anticipation is not just limited to the athletic feats but also the digital innovations...

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Basemark Raises $23 Million For Augmented Reality Automotive Software
Basemark Raises $23 Million For Augmented Reality Automotive Software
April 09, 2024  |  Investments

Augmented reality (AR) software firm Basemark has raised $23 million in a new funding round. Based in Helsinki, Finland, Basemark makes augmented reality (AR) tools that...

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Walmart and Amazon Race to Provide Best Virtual Try-On Experiences
Walmart and Amazon Race to Provide Best Virtual Try-On Experiences
March 08, 2024  |  Retail

As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement...

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Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
March 01, 2024  |  Big Tech

Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that...

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5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
February 28, 2024  |  Innovation

Fundamental to the continued growth of the digital economy is the infrastructure to support it. Particularly as technologies like mixed reality (MR), virtual reality (VR),...

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Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 
February 27, 2024  |  eCommerce

As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating...

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Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
February 26, 2024  |  Retail

As homeware brands tap mixed-reality digital capabilities to build trust in their eCommerce platforms, Joybird is using 3D room scanning to build consumer confidence in...

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Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
February 15, 2024  |  Apple

Apple’s Vision Pro headset has made waves in the tech community, but early feedback reportedly suggests that some users are encountering difficulties with the $3,500 device. Comfort,...

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