Augmented Reality

Walmart, Maybelline Use AR to Foster Shopper Confidence
Walmart, Maybelline Use AR to Foster Shopper Confidence
January 31, 2024  |  Retail

Retailers are embracing augmented reality (AR) to improve consumer experiences, leave a lasting impact, foster greater confidence in the brand, and ultimately encourage purchases. This...

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Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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Zoom to Launch Collaboration App for Apple Vision Pro
Zoom to Launch Collaboration App for Apple Vision Pro
January 29, 2024  |  Apple

Zoom has unveiled an app designed exclusively for Apple’s soon-to-be-released mixed reality headset, Vision Pro. The app is set to be available for download on Apple’s App...

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Lipstick Goes AI at CES
Lipstick Goes AI at CES
January 10, 2024  |  artificial intelligence

CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics...

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Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
December 20, 2023  |  Apple

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with...

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Report: Apple Executive Named in Hundreds of Patents Retiring
Report: Apple Executive Named in Hundreds of Patents Retiring
December 07, 2023  |  Apple

Steve Hotelling, a senior executive at Apple, is reportedly retiring from the company after overseeing touch-screen technology, health sensors and the Face ID interface. Hotelling, who...

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Vizalogix Joins Texada to Bring Augmented Reality to Construction Industry
Vizalogix Joins Texada to Bring Augmented Reality to Construction Industry
November 10, 2023  |  Partnerships

Vizalogix and Texada partnered to bring augmented reality (AR) technology to the construction industry. This collaboration brings together Vizalogix’s hub of engagement layers designed to...

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Walmart and Amazon Use AI in Battle for Third-Party Sellers
Walmart and Amazon Use AI in Battle for Third-Party Sellers
October 27, 2023  |  eCommerce

Amazon and Walmart aren’t just battling for the eCommerce crown. They’re also locked in an artificial intelligence (AI) rivalry to woo third-party sellers. In their...

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Magic Leap Appoints Former Belden Executive Ross Rosenberg as CEO
Magic Leap Appoints Former Belden Executive Ross Rosenberg as CEO
October 25, 2023  |  Personnel

Magic Leap, an augmented reality (AR) platform, appointed Ross Rosenberg as its new CEO. Effective Nov. 1, Rosenberg, an experienced technology executive, will succeed Peggy...

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