Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.” Third-party cookies are small data files that track users across various...
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...
It’s still early — hardly minute one — in the unfolding history of the General Data Protection Regulation, but a winner is emerging that is...
Business-to-business competitors now realize the importance of marketing when it was once thought to be crucial only in B2C commerce. But as it turns out,...