B8ta

Eargo CEO: Using Tech, Payments To Take The Stigma Out Of Buying Hearing Aids
Eargo CEO: Using Tech, Payments To Take The Stigma Out Of Buying Hearing Aids
March 03, 2020  |  Retail

Imagine if 42 million people in the U.S. had a medical condition that kept them from enjoying life and less than half of them took...

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Retailers Start New Traditions With Innovation Around The Holidays
Retailers Start New Traditions With Innovation Around The Holidays
November 29, 2019  |  Retail

Today, of course, is the day after Thanksgiving. After all the turkey and stuffing … if you live in the U.S., you could be gearing...

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Why The Future Of Brick-And-Mortar Isn’t About Sales
Why The Future Of Brick-And-Mortar Isn’t About Sales
November 15, 2019  |  Retail

In 2014, it was hard to pick up any article about retail and not end up reading an obituary for the mall. It was the...

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Toys R Us Is Back With Experiential Retail
Toys R Us Is Back With Experiential Retail
July 18, 2019  |  Retail

Tru Kids, the parent company of Toys R Us, is partnering with retail-as-a-service startup b8ta to launch a new curated store experience. The first two...

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Google Debuts Devices To Blunt Amazon Alexa Threat
Google Debuts Devices To Blunt Amazon Alexa Threat
October 10, 2018  |  Artificial Intelligence

As is often the case with big hardware events by Big Tech, the Made by Google Event was both surprising and not. Much of what...

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With b8ta Stake, Macy’s Pop-up Biz Gets A Boost
With b8ta Stake, Macy’s Pop-up Biz Gets A Boost
June 13, 2018  |  Retail

Retail giant Macy’s is boosting its pop-up shop presence, known as Market @ Macy’s. The company is doing so by taking a minority stake in...

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b8ta Brings Smart Home Smarts To Lowe’s Via Mini-Stores
b8ta Brings Smart Home Smarts To Lowe’s Via Mini-Stores
November 13, 2017  |  Retail

Smart homes can make a lot of consumers feel dumb. Simply asking Alexa to turn up the music or turn down the heat sounds easy,...

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Lowes And b8ta Collaborate On Smart-Home Shopping
Lowes And b8ta Collaborate On Smart-Home Shopping
November 08, 2017  |  Retail

After running a three-store pilot approximately one year ago, home improvement and appliance chain Lowe’s has announced news it will partner with software-powered electronics retailer...

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How B8ta Gives Consumers A Technology Test-Drive
How B8ta Gives Consumers A Technology Test-Drive
October 02, 2017  |  Retail

“Retail isn’t dead; it needs a revival.” With a list of bankruptcies growing ever longer, suburbs hosting the carcasses of scores of dead and dying...

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